New Resources Section!
We're on a mission! Our clients are always asking us questions on a large variety of topics regarding their business. And now we're going to share our answers with you! We've created a new Resources section with our thoughts about email, newsletters, graphics, photos, and more!
We've looked high and low and found some very good tools to help your business.
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We can help you set this up as part of our Consulting service.MISTAKE #1 - OVERUSE OF POWER WORDS
Most marketers try to load up their emails with ridiculous phrases like:
"Oh my God! I've got to get this off my chest before I explode! Finally revealed for the first time ever is this smoking hot new killer system for sucking cash out of people's pockets!"
The thing is, that kind of writing is obnoxious, and it really doesn't work. It may have worked years ago when people weren't used to seeing stuff like that, but these days, we just want to be talked to like a normal person.
MISTAKE #2 - MAKING YOUR EMAIL ABOUT TOO MANY THINGS
This was probably the worst thing we were doing. We would go off on so many tangents in my emails, trying to tell the reader too many things at once.
When it came time for people to take action, they weren't sure what we wanted them to do, because I had told them about 5 different products in the email.
Take this lesson to heart... make your email about one thing, and one thing only. You'll be surprised to see how much more money you make every time you email your list.
WANT TO LEARN MORE?
Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it?
Michael Rasmussen's new video course "Email Promos Exposed" promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.